Wednesday, 29 July 2015
How to Select a Profitable Affiliate Program
1. Check out their reputation in the industry. There are literally thousands of companies around the world with affiliate programs and chances are you’ll have plenty to choose from in your business niche. However, not all of them are created equal and it pays to be selective.
One key way to make sure you’re signing on with a profitable affiliate program is to research their reputation in the industry. Do they have a reputation for quality products? Do they have a reputation for good customer service? Are they respected? Is the company growing or is it on a downward turn?
2. What are their payment terms? Does the company pay you whenever you make a sale or only when you reach a certain level of sales? This is important because if you have to wait until you make ten sales or reach $500, this affects your cash flow. Cash flow is important, not only in staying afloat as a business owner but also in staying profitable. Make sure the payment terms of your chosen affiliate program meet your cash flow needs.
3. What are their sales pages like? If you’re being paid per sale, rather than pay per view, there’s no profit in sending 1000 customers to an affiliate sales page if the sales page doesn’t convert visitors into customers. Make sure the sales pages of your affiliate product or service convert traffic into sales.
4. What materials do they provide you to promote? Some affiliate programs give you an affiliate link and send you on your way. Other affiliate programs offer you a wealth of content, advertisements, promotional materials, buttons, and more to promote their products. The more materials a company provides, assuming it's quality marketing material, the easier it will be for you to make money.
5. How do they treat their affiliates? This is important. When issues arise or when you need to speak to an affiliate manager about anything, is there someone available to help you? Look for companies that have a good reputation for treating their affiliates like the valuable assets they are. If you have questions about whether an affiliate program is the right choice for you, contact them.
6. Do you feel good about their products or services? Instincts and intuition are important, and so is your ability to sell or promote an affiliate program’s products and services. If you’re unable to promote them with enthusiasm then you’re probably not going to make much money from them.
7. Does the program compliment your other affiliate programs? This may seem obvious; however, the best way to make an affiliate program profitable is to make sure it fits into the needs of your audience and that it compliments your other affiliate programs. If you’re seeking your first affiliate program, then make sure it fits your business vision.
Finally, ask around if you have questions about an affiliate program’s potential profitability. If you cannot find anyone who represents the products, which you should be able to do with a quick search online, then contact the program manager and ask for a few references or the contact information of a few affiliates. Talking to these affiliates will likely answer any questions you may have.